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Zeitgeist
ZAIT-gaist
noun
the spirit of the times or of a generation; the thoughts, feelings or actions of a given period in time
1972TrevianThe Eiger SanctionThe young men, suffused with the Zeitgeist of Hitler's early days, made such melodramatic statements to the press as: 'We must have the Wall, or it must have us!'1987Robert F. YoungWhat Bleak Land (The Magazine of Fantasy and Science Fiction, Jan. 1987)People remain married to each other because they want to. But suppose this Zeitgeist should change?2002Naomi KlienNo Logo: No Space, No Choice, No JobsIt was about pushing the envelope in sponsorship deals, dreaming up new areas in which to 'extend' the brand, as well as perpetually probing the Zeitgeist to ensure that the 'essence' selected for one's brand would resonate karmically with its target market.2004Cory DoctorowEastern Standard TribePeople all over the world who are really secret agents for some other time zone, some other way of looking at the world, some other zeitgeist.

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Entry By: CJ Cooney
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